Brands in Bloom Webinar

We are SO thrilled for the line up for our next Brands in Bloom webinar on April 4th! We had over 700 marketers RSVP to the last webinar so please RSVP ASAP so we can adjust the capacity needed!

Join us for an in-depth conversation about how to optimize creator content on paid social and performance marketing channels. We'll dive into whitelisting, allowlisting, and advertising best practices from in-house experts.

The line up of panelists covers such a large variety of expertise in the influencer paid media space. Here’s a bit about each of our speakers:

Poppy Thekdi: Senior Manager, Growth Marketing @ goop
Poppy's experience spans across fashion and wellness—having spent almost 4 years at Revolve, she managed large scale Paid Social acquisition strategy across Meta, Tiktok, Pinterest, Snap and Yahoo. She's now the Senior Growth Marketing Manager @ goop, working dynamically with the influencer team to manage paid strategy for new customer acquisition across Paid Social, Affiliate, SEM and Display, and Programmatic channels.

Katrina Adams: Director, Growth Marketing @ Timeline
Katrina is a performance marketing powerhouse, having supercharged paid media strategy for brands like Madison Reed, Seed, and currently, Timeline Nutrition. She has overseen programming across Facebook, Display, TikTok, Snapchat, Pinterest, and all social and paid media. She can scale paid media spend by over 2.3x and increase revenue by 1.6x—easily.

Reyna Haile: Paid Social Media Strategist @ Pet Honesty
Reyna spent 2.5 years leading paid social strategy and execution at Power Digital Marketing, helping scale numerous brands across different verticals including fashion, real estate, beauty, and finance (most notable, L Space). She now runs and manages Paid Social strategy at Pet Honesty, working closely with her Superbloom team to scale whitelisting.

Lily Comba (Host): Chief Executive Officer @ Superbloom
Lily is an expert brand strategist and influencer marketer. With nearly a decade of experience in influencer and affiliate marketing, Lily has pioneered some of the industry’s best practices at brands like Seed and Thrive Market. Her relationship-first approach to the channel has not only resulted in hundreds of millions in revenue, but in helping brands value their partners and customers as much as their bottom line.

We are so grateful for these amazing women giving us their time and for the discussion ahead, we’re excited to see you there!