Why Cobranded Landing Pages Matter

Stop leaving money on the table 💸

Let's start with why cobranded landing pages matter in the first place… the why is simple, you will drive more revenue from your influencers, affiliates and customers 🤌 In other words… you are leaving money on the table without them.

How cobranded landing pages drive more revenue breaks up into two categories:

1. Conversion Rate Optimization

2. Deepened Sense of Partnership

^{Let’s dive in.}
Conversion rate increases when leveraging cobranded landing pages through

Personalization:

Every customer who hits a cobranded landing page is greeted with multiple layers of social proof. These pieces of social proof include a Superfiliate's video content, photo, name and personalized review. The Superfiliate who shared their landing page is still THE most important part of a customer’s buying decision. Layering in authentic cobranded content is what drives a customer to buy. Instead of generic videos showing the product, it’s the Superfiliate’s video that will push the shopper to convert; instead of random customer reviews, it’s the Superfiliate’s review that holds the most weight for the shopper and so on.

Discovery to Conversion in fewer clicks:

The majority of word of mouth traffic is coming directly from social media or an sms platform like iMessage or WhatsApp. The attention span of this e-commerce traffic is exceedingly low as it’s competing with the most dopamine fueled content. With that in mind, your front end strategy needs to be both highly engaging and easy to navigate. With high quality Superfiliate content and curation, most shoppers will find that they don’t need to navigate to shop all, collection or specific product pages. They have everything they need to go from product discovery to conversion. See our funnel below.

Deepened Sense of Partnership 🤝  

Increase the propensity to share

Let’s face it, it’s nice to be recognized. In a world of ‘pay per post’, influencer/brand relationships have become overly transactional. This transactional relationship translates directly into the quality of content you as the brand receives from a customer or creator and in turn, how THEIR audience feels when they watch a piece of content.

The word ‘authenticity’ gets thrown around in these types of partnerships but building a cobranded experience actually allows you to live up to that promise. Instead of giving a creator a transactional link or code, the language shifts to, “We’re so excited to work with you that we built you this landing page on our website to showcase our partnership.” We have seen this be EXTREMELY effective when communicating with customers and creators. It makes them feel valued and deepens their sense of partnership.

Net Creator Retention

Increasing the propensity of a Superfiliate to share their page not only drives more sales, it also increases the longevity of the partnership. The most effective brands on Superfiliate are focused on ‘Net Creator Retention’, aka over the course of a year, how many creators do they continue to work with. This lessens the burden of constantly discovering new creators and creates a lasting relationship with the creator’s audience.

I think one of the least discussed points in creator marketing is that shoppers may not be convinced to buy until the 4th or 5th post. That’s why you should try to turn any ‘pay per post’ relationship into a long term partner. If you’ve selected the right partners, their audiences will continue to grow over time, giving you a constantly growing base of new shoppers.

Real Results. Meaningful Revenue.
Equip’s Success Story 🌟

Superbloom Creator Collab of the Week

Superbloom - is the sister influencer agency of Superfiliate run by Lily Comba and Marti Rose focused on balancing performance-driven strategy with human-first campaigns. Lily and Marti Rose support brands who are early adopters of influencer marketing, or are looking to diagnose why their current program has plateaued.