Did you catch this Meta Ads update? 👀

Welcome back to Superfiliate Insiders! It’s been a hot minute, but we are back with your bi-weekly update on the biggest happenings in the creator economy, plus the inside knowledge on program success strategies and the latest updates from Superfiliate.

Let’s jump in!

The latest in the Creator Economy

Summer marketing campaigns are starting to drop, so keep in mind that prices will usually increase throughout Summer, creators are busy with lots of contracts so start locking in your Fall partnerships sooner rather than later. 

 Meta Partnership Ads Update: Meta dropped a quiet update this past month that could  be a game-changer in how brands run creator ads. Partnership Ads now let you choose if the ad  displays the handle of the brand, the creator, or both — and the setup is way easier than whitelisting. With most brands already leaning creator-first, don’t be surprised if more budgets shift this way soon.

 Edits From Instagram is here! Instagram has officially launched their video editing app to compete with CapCut: Edits. The app was specifically built for mobile-first video editing and gives creators another tool in their arsenal outside of ByteDance. 

What's new at Superfiliate?

Less manual back and forth for our influencer managers = a win! 

With Multi-Links, creators can now generate their own secondary custom links to ANY product on a brand's website, in addition to their primary cobranded landing page link! These links can be added to their portal and tracked directly in their dashboard. 

Field Guide Best Bits:
Best practices for top-performing influencer ads 

 Influencers are consistently producing engaging, interesting video content in organic environments. But how does this translate over to paid programs? 🤔

Dive in with experts like Dani Murphy from MUD/WTR, Kristen Althoff from MaryRuth’s and more for checklists and best practices on using influencers to produce top performing ads!

And that’s a wrap on this edition of Insiders! This email format is still evolving, so hit reply if you have ideas for other topics / sections you would love to see covered!

Sarah Crow

Head of Creator Strategy