Don't let your holiday promotions cannibalize your customer and creator programs

Hey Superfiliate Insiders!

You already know that Superfiliate is the go-to platform for 100’s of brands to manage referral, ambassador, affiliate, and influencer programs, but so often these programs fall by the waist-side during the holidays. Few teams are proactive in thinking how promotions can affect these programs, let alone supercharge them. That’s why we’re super excited to introduce our new Promotions feature.

Introducing Superfiliate Promotions! 🌟

Our new Promotions Tab is designed to make your customer and creator programs even more enticing and lucrative and most importantly, to match the sales you’re running on your core website during the holidays. Most holiday sales actually cannibalize referral, influencer and affiliate programs, that’s why we've built three dynamic types of promotions for you:

1. 🎁 Higher Discounts: Match a higher discount on your core website. You may already offer 15% off through your influencer, affiliate, or referral program but during the holidays you likely will have days or weeks where this number is upwards of 30%, you’ll be able to match that discount across all your Superfiliate programs.

2. 🎉 Buy X Get Y: This promotion is perfect for "Gift with Purchase" or "Buy One Get One". Allowing qualifying purchases (Buy X) to unlock special deals on other qualifying products (Get Y)

3. 💰 Spend X Get Y: Very similar to Buy X, Get Y, this promotion increases AOV by encouraging your customers to shop more by offering them rewards for hitting a certain spending threshold. This promotion type can help boost average order values and gamify your purchase flow.

Frontend Sections to Showcase Your Promotions 🤌 

Once your promotion is live, Superfiliate has built-in frontend sections like banners and badges that prominently call out the ongoing promotions on each cobranded landing page.

Use promotions to catalyze program engagement and over-communicate to your customers and creators!

Superfiliate Promotions can be your secret weapon 🤫 to supercharge your marketing efforts during the holidays and to make sure your core website deals aren’t cannibalizing your influencer, affiliate and referral programs. After you have your promotions set up, proactively communicating to your customers and creators across social, email and sms will galvanize engagement and will make sure THEY understand the promotion they’re giving to their audience.

If you want a video overview of this feature, I posted that here on Twitter!

Promotions are a great tool to create urgency and gamify your Superfiliate programs year round! Feel free to email me if you’re interested in checking out Superfiliate ([email protected])!

Best of luck to all of you and cheers to a very profitable holiday season 💪

More updates coming soon!

Anders — CPO & Cofounder @Superfiliate 🌟🚀