Looking for your next influencer marketing gig?

We can all agree that hiring in influencer marketing is broken—scattered job boards, mismatched opportunities, and recruiters who still think influencer marketing is "finding people with followers.” 🙄

But Superfiliate has built something that’s about to make finding your next opportunity a whole lot easier (keep on reading!)

Are you an influencer marketer looking for your next gig?

Influencer marketing talent might be in demand right now, but finding the right opportunities? That’s another story.

SuperMatch is a LinkedIn group run by Superfiliate for marketers who want to stay ahead of new openings. Whether you're exploring full-time roles, consulting opportunities, or part-time gigs, SuperMatch is all about connecting talented marketers (like yourself!) with brands actively hiring in this space.

Creator Economy Updates

What’s on the rise—and what trends are fading out:

🚀 On the rise:

Sliding scale payments

Unsure about investing thousands into a flat fee partnership with a creator? Luckily, the days of choosing between risky flat fees and endless product gifting are over.

By combining flat fees with performance-based commission, you get the best of both worlds. You lock in content deliverables, while creators are incentivized to continue sharing for additional earnings.

With the recent Forbes list showing the top 50 creators earning a combined $850M, influencers are busier than ever. They're locking in podcasts, long-term sponsorships, commercial spots, red carpet appearances, and investment deals. This means brands need to get creative and flexible with budgets to secure top talent.

Top tip: Top revenue driving content is still Instagram stories, so be sure to include stories with their link and/or code as a part of the deliverables!

US TikTok Shop sales are up 120%

The numbers don't lie: Despite ongoing uncertainty, TikTok Shop sales are soaring. According to new research from GlobalData and TikTok Shop, 83% of shoppers have discovered new products through the platform, and 70% have found new brands.

TikTok Shop's #dealsforyou event (July 7th-19th) is directly competing with Amazon Prime Days this year (July 8th-11th). Smart brands will use this timing to capture audience attention when shopping intent is already high.

👎 Phasing out:

Brands relying on their own channels for brand stories

The most under-rated influencer strategy? Brand storytelling. Consumers want to hear stories from people they trust, not corporate marketing departments.

The winning move: Partner with creators who naturally align with parts of your brand story or values, then let them tell it from their unique perspective. It's authentic storytelling that actually resonates, instead of branded content that gets scrolled past.

What’s New at Superfiliate?

Collections just made gifting easier!

Managing product gifting when you have hundreds of SKUs is a logistical nightmare. Creators can get overwhelmed by endless product lists, leading to poor selection and content that doesn’t land.

We've solved this with Collections - organized product groupings within your creator gifting portal. Now, creators can easily browse curated product sets. The result? Better product selections, high-quality content, and way less back-and-forth.

Just a quick reminder: We have our webinar with Meta today at 10am PST / 1pm EST!

Discover why Partnership Ads represent the biggest untapped opportunity for influencer marketers—and how leading brands are turning creator partnerships into scalable ad revenue.

It’s still not too late to RSVP!

Sarah Crow

Head of Creator Strategy