Meet your bulk creator tagging upgrade!

We all know that managing an influencer program is part art form, part chaos. But you can't optimize what you can't organize! That’s why we gave our Automations feature a glow‑up. 

Introducing: bulk tagging + auto triggers!

Get the details below 👇

🔧 Superfiliate Automations got a mini facelift

You don’t need more hours in the work week to manage creators. You need automated workflows that get smarter as you grow.

Remember when you had to manually tag creators one by one, then figure out who to re-engage? That era just ended.

Instead, pair performance-based partnerships with this bulk tag + trigger upgrade from Superfiliate Automations—and you’ve got a scalable, data-driven engine that runs itself:

• Bulk tag low-performers all at once (no more clicking through individual profiles).

• Enable a trigger that leverages that tag automatically.

• Set up a filter like: "If no tagged post or conversion in 30 days → enroll in Re-Engagement Campaign."

• Add conditional splits for posted content, conversions, or complete inaction to deploy customized follow-ups via email and DM based on creator behavior.

The result? Cleaner organization and zero creators falling through the cracks. That means less time spent tagging, and more time scaling revenue!

🚀 On the rise:

360-degree influencer marketing

Many brands are still operating in silos: influencer marketers are doing one thing, paid media another, while sales teams are completely out of the loop 🤷🏼‍♀️

The result? Missed opportunities, duplicated efforts, and wasted content.

Influencer marketing shouldn't live in its own bubble; it should amplify your broader GTM strategy. Here's how the winners are coordinating their efforts:

• Asking sales what SKUs need a push (then get them into your gifting rotation).

• Asking content what assets they're missing (then brief creators on how to create them).

• Ask the paid team what ad creative is performing well (and which creator content could outperform!)

When influencer, paid, social, email, and ecommerce actually work together, creators become a content + conversion powerhouse across all channels. That’s where the real ROI happens!

👎 Phasing out:

The ugly step-sister treatment

Influencer marketing has become the go-to channel for new brands to experiment with. But here's what's not working: expecting big and fast ROI with little to no budget (or worse, zero time commitment!) and getting frustrated when results don't materialize.

The reality check: This space is hyper-competitive. It needs strategic, creative minds with the time to bring campaigns to life. The brands who are winning are the ones who are investing properly from day one.

What’s new at Superfiliate? (And how to catch up)

Missed our recent Meta webinar? We’ve got you covered!

• Meta Ads x Superfiliate – how creator content + paid ads = scalable, measurable revenue.

• 0‑100 Influencer Strategy with The Starters – From making your first influencer hire to a running full-blown program, I chatted with Kelly McDermott (Director of Influencer at Recess) and Jai Dolwani (Founder of The Starters) on all things starting an influencer program from the ground up!

Email us to set a time to chat!

Sarah Crow

Head of Creator Strategy