Nik Sharma x Superfiliate: The formula for influencer-driven landing pages

Before we get into it… a quick announcement that we will be announcing our second Brands in Bloom event in the next week or two so please keep your eyes peeled for that RSVP, we have an AMAZING panel.

Now… let’s dive in!

Superfiliate was built to do two core things:

1. Consolidate spend by allowing marketers to run their influencer, ambassador, affiliate and referral programs all in one app

2. Optimize ROI by bringing the power of cobranded landing pages to every creator and customer partnership

Why did we bet big on cobranded landing pages?

We saw the best brands in the ecosystem like Athletic Greens, Seed, Caraway, etc building these landing pages manually but struggling to scale them.

These landing pages did two core things:

1. Drive a higher conversion rate

2. Increase the sense of partnership with the creator

We knew that cobranded landing pages were going to become a staple in any great marketers playbook.

Nik Sharma in particular has always been a vocal advocate of leveraging landing pages for all channels of traffic. This week on his newsletter, he walked through why he thinks Superfiliate is the tool to use for scaling your influencer marketing:

If you’re interested in checking out Nik’s cobranded landing page, you can find it here.

So… What does a high converting cobranded landing page look like?

1. Video-First Hero Section With the Creator:

In the fast-paced realm of social media, video content has become the undisputed king. Our landing pages have demonstrated that a compelling video-first hero section is a game-changer. Why? Because it's not just about showcasing the product; it's about weaving an engaging narrative that seamlessly blends entertainment with education. Think of it as a mini-movie that takes your audience from discovery to conversion in one seamless experience.

2. Cobranded and Curated Product Section:

The heart of any landing page lies in its product showcase. A creator curated products section reduces decision fatigue for the end buyer and makes them feel like they’re purchasing from or with the creator directly.

3. Creator Review = Ultimate Social Proof:

Trust is the currency of ecommerce, and in some way, the cobranded landing page is one big piece of social proof. Each cobranded landing page also incorporates a custom review from that creator about the brand and product. The result? An authentic assurance to a potential customer that they're making the right choice.

4. Cobranded Badges and Shoutouts:

We incorporate co-branded badges and dedicated creator sections that highlight the creator’s name, photo and likeness to make every part of the page feel personalized.

5. Sticky Add-to-Cart:

Make the path to conversion as frictionless as possible. A sticky add-to-cart feature ensures that your CTA is always within reach, increasing the likelihood of spontaneous purchases, particularly on mobile traffic.

6. Lightning-Fast Load Times:

Patience may be a virtue, but it's in short supply online. We optimize load times to keep bounce rates low and to make sure we keep every potential customer engaged along their buying journey.

7. Mobile-First Everything:

Mobile users constitute a significant chunk of your audience and if we’re talking about influencers, that number is likely over 90% of all traffic. Our cobranded landing pages feel like a native-app experience, with smooth interactivity, snappy animations and mobile-friendly UI.

8. FAQ Section:

Anticipate and address potential customer queries with a comprehensive FAQ section. This not only provides clarity but also showcases your commitment to customer satisfaction.

9. Additional Sections could include

• Comparison chart

• Additional education sections

• Celebrity or tier-1 social proof

Let’s looking into some hard landing page data from one of our merchants, Equip Foods 🌟

One of our clients, Equip, tested our cobranded landing pages vs their traditional affiliate links… the result was a 30-35% increase in conversion rate. To go deeper, 32% of all traffic added an item to cart and over 19% of traffic began checkout. Cobranded landing pages drive $10,000’s of additional revenue every month and have now become a standard for their top creators, some of which have generated over $75,000 in just the last 30 days. For Equip, cobranded landing pages have maximized Average Order Value (AOV), Return on Investment (ROI), and Lifetime Value (LTV) on every creator post. They're not leaving money on the table anymore – they're capturing every bit of revenue and treating influencers like true partners of the brand!

"Superfiliate has been a massive upgrade to the affiliate landing page builder we were using before. Our affiliate conversion rate increased by nearly 2.5% (31% change). It's user-friendly and the video integrations create an interactive experience for the customer - when done right they allow your affiliates to personally introduce your products to their audience while they shop, can't beat that!" Kieran Mathew, GM - Equip Foods

That’s it for now folks but like I said above, we have an AMAZING event planned for Brands in Bloom, more on that to come!

❤️ Anders - Cofounder / CPO