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- Struggling with Creator Discovery? You’re Not Alone 🫶
Creator discovery is a huge source of headaches for influencer marketers—and no wonder. Databases rarely live up to their promises, and social platforms have been reluctant to provide serious native tools.
But could that be changing? 👀
In this edition of Superfiliate Insiders:
What’s new in creator discovery
Why top D2C brands building influencer communities (and how you can, too!)
Top creator sourcing tips for every network
The Latest in the Creator Economy
Networks are doubling down on creator discovery tools
Meta and Youtube are investing heavily in improved ways for brands to find and partner with creators. If you didn’t start diversifying your creator programs after the initial TikTok scare, now is the time to jump in and start testing some new strategies and tools!
Top Tip 👉 Pinterest’s new “visual search” feature offers consumers a more personalized shopping experience by allowing them to interact directly with images to populate search results. Affiliate programs should definitely use this to their advantage by working with partners who are cross-posting to Pinterest for more traction on their links!
Could this be a bigger trend toward more discovery tools, as well as more robust creator insights? Watch this space!
Strategies to Steal:
What Our Top Brands Are Up To
Superfiliate’s power users are doubling down on with creating communities out of their programs. Why? Because informed, engaged creators = more revenue.
Here’s what they’re doing:
Using Slack, Geneva, or Discord to create collaborative channels.
Sending out monthly email updates giving the inside scoop, shouting out leading influencers, and running opt-in challenges.
Running quarterly webinars with their affiliate partners to share new product info and get to know them better.
What’s New at Superfiliate?
Introducing: Creator-first analytics
When creators can see their impact, everybody wins 🏆
More tools to empower creators is one of the most common requests we get at Superfiliate; you asked, we listened!
Now creators can track revenue, link clicks, conversions, and commission earned in our mobile-first dashboard. They’ll never feel in the dark about their performance again!
Where’s Superfiliate?
Come meet up with us in person! If you’re attending or near the events below, let us know so we can hang:
Clout Collective x Superfiliate Networking Dinner 📆 June 25th 📍NYC (Respond to this email to get the link to RSVP!) 📆 August 4th-5th 📍NYC | 📆 June 29th-July 1st 📍NYC
📆 August 20th-22nd 📍Denver |
Field Guide Best Bits:
Feeling overwhelmed with finding the right creators to partner with? Or maybe you don’t know what tools are the most helpful for sourcing them? Hop on with some of our experts as they talk about the nuances of vetting and sourcing creators across Instagram, Youtube, and TikTok!
Sarah Crow
Head of Creator Strategy