Superfiliate IRL 👀

Author

Sarah Crow
August 19, 2025

Superfiliate is on the move this summer!

We just rolled through NYC with a big crew, hitting Creator Economy Live and Affiliate Summit East. It was a ton of fun talking about the future of the creator economy, listening to some killer panelists, and even getting to cheers some of you over dinner and drinks! 🥂

Because we had so much fun, we’re dedicating this Superfiliate Insiders to share all the events we have coming up to meet and greet as many of you as we can. Check out the below for a city (or virtual event) near you!

In this issue of Superfiliate Insiders:

  • Where to catch us next (8 cities, 3 virtual events)

  • Is influencer marketing really all about the follower count?

  • Product Q+A sessions with the Superfiliate team (this month: Gifting!)

Come Say Hi!

Come meet us both in-person and virtually!

📆 August 20th-22nd

📍Denver

Newtopia Now is a trade show connecting CPG brands—whether launching for the first time or expanding their product line—with buyers, investors, and experts who provide feedback, explore opportunities, and help prepare products for the next stage of growth in the natural and organic marketplace. We love our CPG brands and are excited to see what’s new and growing!

Respond to us to set a time to chat!

📆 August 21st

📍Virtual! RSVP below!

The eComm world has been drowning in hype, buzzwords and bold predictions. It’s time to cut through the noise!

RSVP to see our very own product master Pontus Karlsson alongside some incredible DTC leaders in an upcoming session focused on real AI use cases and success stories.

Pontus is repping the creator economy side of the discussion with:

⚡ Finding brand-fit creators in minutes, not hours of scrolling

⚡ Automating workflows like onboarding and collab invites

⚡ Building community-led brands that scale

Meta Brand Building Summit and Agency Summit

📆 Sept 11th and 18th

📍NYC

Email us if you’re attending!

League of Originals LA Summit

📆 November 7th

📍Los Angeles

We’re teaming up with League of Originals to host a Summit on November 7th for the most influential brands in Los Angeles. All-day incredible panels with the best and brightest brands, next-level activations, tasty food and drinks, music, and connecting with great humans in a genuine way. Email us if you’re planning on attending!

📆 December 10th

📍Los Angeles

Join us for a full-day gathering of the brightest women in business, brand, and culture. This isn’t your typical panel-heavy event. We design experiences that go beyond surface-level networking to create real connection, tactical insight, and room-shaking inspiration.

Join 200+ founders, creatives, marketers, operators, and emerging leaders for a day of powerful conversations, curated panels, fireside chats, interactive experiences, and plenty of time to meet the women you’ve been wanting to connect with. Let us know if you’re looking to sign up!

SXSW

📆 March 12-18th, 2026

📍Austin

Want to see us live at SXSW in Austin next year?!

We're pitching 'Solving the Authenticity Gap in Influencer Marketing' to #SXSW! Our incredible lineup is ready to explore how the $250 billion creator economy is fighting consumer fatigue with genuine partnerships.

From platform innovation to creator authenticity, discover how brands and creators are building trust that actually converts ✨

Help us make it to Austin! 🙏

🚀 On the rise:

Not just flat fees

Mega creators are trading massive flat fees for company shares—and it's genius. Alix Earle with Poppi, Grant Hovart's exclusive deal with Primo Golf including creative positions. The smartest creators are betting on brands they believe in long-term.

What this means for brands: If a creator has become the embodiment of your brand, explore partnership structures beyond "x dollars = x posts." The creators worth keeping want skin in the game.

Top tip: Start these conversations early. The best equity partnerships happen with creators who've already proven they can move the needle, not the ones you're hoping will work out.

👎 Phasing out:

Flashy follower counts as a primary filter

Still the first thing some teams check. Still the wrong move.

The reality check: Smarter brands are prioritizing creators based on performance indicators—click-throughs, conversion rates, actual brand affinity—not vanity metrics.

The winning move: Build your creator evaluation around engagement quality, audience overlap with your target demographic, and past performance with similar brands. Follower count should inform context, not drive decisions.

🎥 What’s new at Superfiliate? (and how to catch up)

Are you currently a Superfiliate customer? Our monthly Product Q+A webinars are back! Open-form roundtables with Co-Founder and CPO Anders Bill, plus other friendly Superfiliate faces! This month's focus: all things gifting strategy.

Last month we dove into automations and helpful flows—and based on your feedback, we added new templates within a week! That's the power of direct convos.

Slack or email your Merchant Success Manager to find out how to sign up!

Sarah Crow

Head of Creator Strategy