Superfiliate Insiders
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We’re hosting a webinar with Meta!

We’re hosting a webinar with Meta!

Sarah Crow
June 13, 2025

Hear Directly From Our Partners at Meta

If you've tried Partnership Ads before and felt like you were throwing money into the void (or that wrangling with Meta Business Manager has kept you on the sidelines) you're not alone.

We've been working directly with our partners at Meta to solve these pain points with our Meta Ads Suite—and now, you get to hear exactly how brands are winning with Partnership Ads!

In this exclusive webinar with Meta, you'll discover:

Why Partnership Ads represent the biggest growth opportunity in Meta advertising today.
How leading brands are turning creator partnerships into scalable ad revenue.
The authentication and workflow solutions that eliminate bottlenecks between teams.

Superfiliate and the creator economy has had a LOT cooking since we last spoke 👀

From the massive launch of our Meta Ads Suite tool and updated workflows to the end of mass gifting, here's what's reshaping influencer marketing right now.

In this edition of Superfiliate Insiders:

Why Meta is betting big on creator-to-ads workflows
Why spray-and-pray gifting is officially dead (and what you should be doing instead)
Where the industry is heading next - Your Insiders calendar for the hottest networking events

Creator Economy Updates

What our experts in the creator economy say is on the rise and what trends are fading out:

🚀 On the rise:

Consumable gifts beat product overload

Looking for a way to appreciate your influencers without just sending more product or large packaging? Smart brands are ditching the endless product packages for something creators actually appreciate. The move? Partner with local CPG brands, send custom cookies, coordinate pizza deliveries, or curate local experiences.

Here's why it works: Creators receive massive amounts of PR weekly, but consumable gifts solve the storage problem while supporting local businesses. Plus, zero waste guilt!

The Influencer-to-celebrity pipeline Is real

Dancing With the Stars just confirmed mega influencer Alix Earle as a featured cast member, with rumors that popular streamer Kai Cenat may join next. This announcement follows Cannes Film Festival's high-profile partnership with TikTok, where influencers shared red carpets with A-list film stars.

What this means for brands: Influencers aren't just online personalities—they're becoming mainstream entertainment figures, bringing their massive audiences into traditional media and expanding reach for TV and film industries.

👎 Phasing out:

Spray and pray gifting strategies

Mass gifting programs are continuing to phase out. Economic uncertainty and a continual influx of brands in the influencer marketing space mean competition is tighter than ever. The days of sending product blindly to anyone and everyone hoping for viral content are done.

What to do instead: Focus on customized outreach to creators who you think will really vibe with your brand and product. Quality over quantity isn't just nice-to-have - it's table stakes now.

What’s New at Superfiliate?

Meta Ads Suite

The creator content you’re sourcing hits it out of the park, you pass it to the paid team…and nothing happens.

It’s a story we’ve heard from hundreds of brands, and now, there’s a solution!

Bridging the gap between paid media and influencer teams, our new Meta Ads Suite allows you to test and scale creator content directly into ads with:

✨ One-click ad authentication (goodbye drop-off, goodbye Business Manager chaos!)
📈 In-depth performance insights across ROAS, CTR, and conversions
🗂️ Centralized ad management to scale beyond one-offs

Give your creators more gifting options with collections

Your creators now have better ways to explore your product catalog for a seamless gifting experience! We've just added the ability to curate product collections to our gifting feature (think Summer Favs, Best Sellers, category-based) so creators can navigate and search products directly on their micro sites.

Top tip: Organize your program your way!

Use your custom sign-up questions as a way to filter through your Superfiliates! Use them to make product seeding easier and communicate more effectively.

Use your custom sign-up questions as powerful filters for your Superfiliates. This makes product seeding strategic and communication more targeted.