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Welcome to the First SuperScoop 🍨 by Superfiliate!

Welcome to the First SuperScoop 🍨 by Superfiliate!

Your inside scoop on the creator economy!

Sarah Crow
August 02, 2024

Hi, Superfiliate insiders! I’m Sarah, the Manager of Creator Success here at Superfiliate, and this is our first-ever Super Scoop!

In this newsletter, you’ll get:

The inside scoop on program success strategies.
Find out what’s trending in the creator economy.
Learn what Superfiliate’s most successful merchants are doing.
See which brands are hiring.
And much more!

After 5 years on the brand side and over 2 years on the software side consulting with 100+ brands, I’ve sat on both sides of the table. I’m SUPER excited to join Superfiliate and use this space to spill all the tricks of the trade and what it takes to run successful word of mouth programs.

Let’s dive in!

Creator Economy Monthly Recap

Meta Launches Their Holiday Marketing Playbook

If you haven’t started thinking about BFCM yet, start now! Meta released a playbook to help you and your team get started:

TikTok use dips from 52 mins per day in 2023 to 51 min in 2024.

This marks the first time app growth on TikTok has been stagnant. Gen Z has dropped in weekly users again this year—meaning older demographics are growing. My hypothesis is that Gen Z is sticking with Snapchat, Youtube, and Pinterest. A large part of this generation is burned out on likes, being virtual, etc, and are choosing to spend time on networks where they feel inspired, connected to their friends, and not constantly sold to.

Long form vs. short form?

The White House is hosting several creators and creator economy experts on August 14th for a Creator Economy Conference led by the Biden Administration’s Office of Digital Strategy. This conference will focus on topics like AI, digital privacy, and mental health. This really showcases the importance and weight creators hold right now and how seriously everyone is taking this influence, it’s exciting for the continued growth of the Creator Economy!

The White House Talks Creator Economy

YouTube's Answer to Sub-Reddits

Youtube is testing out community spaces similar to sub-reddits. This offers another text-based option for creators to interact with followers. Comments have a tendency to become very negative on the channel, so it will be interesting to see how this goes. It’s certainly a lower lift for creators, and another great way to share links and codes and is coming at a great time with the rise of Substack!

Superfiliate Strategy

Welcome to our Influencer Marketing Hub

We officially launched our Influencer Marketing Hub! Easily run workflows across creator discovery, communications, product seeding, and much more through one platform.

Personally, I’m super excited for this launch — and there’s SO much more to come! 👀

If you haven’t already, head into your integrations to connect your brand’s Instagram to activate our new Creator Discovery Suite! You’ll be able to collect posts, reels, and stories from both Superfiliates and non Superfiliates, with one-click DMs to invite them to your programs! And BONUS - Click here if you want to be in our TikTok Beta roll out:

BCFM is Knocking…

It’s the heat of summer, but many marketers have BFCM on their minds! If you haven’t already started planning and strategizing for “The Big One”, now’s the time. What’s your ecom strategy? The marketing strategy? The discount? Commissions? How will that effect your affiliate partners and their discounts? Catch your Merchant Success Manager early to help get things set up before it’s too late!

Campaign Callout!

Superfiliate merchant Fatty15 had an incredible Youtube partnership go live with Thomas DeLauer. The video is sitting at over 650K views with his landing page link front and center driving in some awesome conversions.

The takeaway? Youtube is an awesome place to find affiliate partners. Content doesn’t die out a few days after posting and also helps to boost SEO for your brand, so this link and content will continue to bring in revenue for Fatty15!

View Thomas’s video here!

Events

Wondering where you can meet Superfiliate in person? Each month, we’ll be highlighting any events that our team is attending. If you’re around, drop in and say hi!

August 25-28: Denver, CO: Newtopia Now

Are you hiring?

Is your team hiring for a marketing role? Influencer marketing, digital marketing, affiliate manager, referral manager? Let your Merchant Success Manager know title, location, and where to send resumes to be featured in the next issue so we can help you on your talent search!

Founder’s Corner

“Superfiliate has had a huge month so far! The Superfiliate team has officially tripled in size over the last 12 months (that also means we’ve quadrupled the number of “Super Pets” across the team! 🐾)

We acquired our first company, Off Script, to help us double down on being the best front end for how brands and creators work together while helping us look deeper into global markets like the EU.

We officially launched our influencer marketing hub including UGC tools and easy Instagram DM outreach, plus launched a whole new website redesign!

We’re so excited for what’s ahead and humbled to work with so many incredible brands. Thank you for being along for the ride!”

Andy and Anders

Andy and Anders are consistently posting on LinkedIn about ecom, martech news, strategy, and more. Give them a follow if you haven’t already!

That wraps up our July recap! Let us know what you want to see more or less of. I’m so excited to continue to use this channel as a way to connect and share!

Sarah Crow
^{Manager of Creator Success}